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Swift Axis

Commercial Intelligence

Turn Engagement Into Revenue Intelligence

Swift Axis captures meaningful customer events across the digital sales platform — preparing data for commercial reporting, funnel analysis and executive decision-making in Super Admin.

Explore Dashboard PreviewsContact Sales

Customer Journey

From first visit to provisioning — every stage captured for commercial insight.

Visitor

Journey Stage

First touch — homepage, campaigns and organic discovery.

Tracked Events

  • homepage view

Tracked Events

Configuration-driven event taxonomy submitted to core-suite-bff-api for platform aggregation.

  • Homepage Views

    discovery

    Landing page visits and hero engagement.

    homepage_view

  • Solution Views

    discovery

    Business solution category and product pages.

    solution_view

  • Industry Views

    discovery

    Vertical industry landing pages.

    industry_view

  • Product Views

    evaluation

    Individual product detail pages.

    product_view

  • Pricing Views

    evaluation

    Subscription and pricing comparison pages.

    pricing_view

  • Experience Centre Usage

    evaluation

    Interactive tours, demos and simulations.

    experience_centre_usage

  • ROI Assessment Started

    evaluation

    Business value calculator initiated.

    roi_assessment_started

  • ROI Assessment Completed

    evaluation

    Full ROI wizard completed.

    roi_assessment_completed

  • Business Case Generated

    evaluation

    Downloadable business case report.

    business_case_generated

  • Executive Decision Pack Generated

    evaluation

    Executive summary pack exported.

    executive_decision_pack_generated

  • Simulation Completed

    evaluation

    Experience Centre simulation finished.

    simulation_completed

  • Demo Request

    conversion

    Sales demo booking submitted.

    demo_request

  • Proposal Request

    conversion

    Commercial proposal requested.

    proposal_request

  • Sales Consultation

    conversion

    Consultation or contact sales form.

    sales_consultation

  • Partner Registration

    conversion

    Partner programme application.

    partner_registration

  • Organization Registration Started

    conversion

    Enterprise onboarding flow initiated.

    organization_registration_started

  • Organization Registration Completed

    conversion

    Onboarding registration submitted.

    organization_registration_completed

  • Newsletter Subscription

    engagement

    Marketing newsletter opt-in.

    newsletter_subscription

Super Admin Dashboard Previews

Sample views available in the Commercial Platform — operational dashboards for leadership and revenue teams.

Executive Dashboard — Leadership

Revenue pipeline, conversion rates and product mix across the Swift Axis portfolio.

Pipeline Value

KES 12.4M

Win Rate

34%

Avg. Deal Size

KES 890K

Active Leads

156

Sample Distribution
  • Q3 target 78% achieved
  • SwiftVerify leading product interest
  • Partner-sourced deals +22%

Business Metrics

Key commercial indicators illustrated for Super Admin reporting.

  • +18% MoM

    Lead Generation

    Demo, proposal and consultation requests captured across the platform.

    156 active

  • Improving

    Conversion Funnel

    Visitor to registration progression with stage-by-stage drop-off.

    4.0% overall

  • +22%

    Product Interest

    Solution and product page views weighted by engagement depth.

    SwiftVerify #1

  • +14%

    Industry Demand

    Vertical page views and industry-specific lead attribution.

    Hospitality leads

  • +9%

    Partner Performance

    Partner-sourced leads, referrals and revenue contribution.

    KES 2.1M

  • +6

    Customer Acquisition

    Completed registrations and onboarding submissions.

    34 MTD

Commercial Insights

How event data powers revenue decision-making.

  • Every website interaction maps to a configuration-driven event taxonomy
  • Events batch efficiently and submit to core-suite-bff-api without blocking UI
  • Core Platform aggregates data for Super Admin operational dashboards
  • Journey stages connect discovery, evaluation and conversion signals
  • Product and industry dashboards reveal demand before sales outreach
  • Partner and marketing views attribute channel performance accurately

Future Capabilities

Advanced analytics planned for the Commercial Platform — powered by aggregated event data.

  • Future Capability

    AI Lead Scoring

    Machine learning models rank leads by conversion probability and deal size.

  • Future Capability

    Sales Forecasting

    Pipeline-weighted revenue projections with seasonal adjustment.

  • Future Capability

    Customer Lifetime Value

    Predicted revenue per customer across product subscriptions.

  • Future Capability

    Churn Prediction

    Early warning signals for subscription renewal risk.

  • Future Capability

    Revenue Forecasting

    Multi-product revenue models with scenario planning.

Ready to see your commercial data?

Super Admin dashboards turn engagement events into actionable revenue intelligence.

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